Privacy Policy.
What we collect, how we use it, how we protect it — and the rights you hold over your personal information.
Contents · 11 Sections
Root Foods Bangladesh, a brand of Root Multi-Products Ltd., is committed to protecting the privacy and personal information of every customer, visitor and user of rootfoods.com.bd.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights with respect to your data.
By using our website, you consent to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the website.
Information We Collect
We collect information in two ways: information you provide directly to us, and information collected automatically when you use our website.
1.1Information You Provide
When you register, place an order, or contact us, we may collect:
- Full name
- Phone number and email address
- Delivery address and geographic location
- Payment information — processed through secure third-party gateways. Root Foods does not store raw card data.
- Account login credentials (if you create an account)
- Messages or enquiries submitted via our contact page or customer support channels
1.2Information Collected Automatically
When you browse rootfoods.com.bd, we may automatically collect:
- IP address and device type
- Browser type and operating system
- Pages visited, time spent and navigation paths
- Referral source (how you arrived at our website)
- Cookie and session data (see Section 6)
How We Use Your Information
Root Foods uses the information we collect exclusively for legitimate business and operational purposes. Specifically, your information may be used to:
- Process, confirm and fulfil your orders
- Arrange and coordinate delivery of your products
- Send order confirmations, shipping updates and delivery notifications
- Respond to customer service enquiries and resolve disputes
- Verify your identity and prevent fraudulent transactions
- Improve the functionality, content and user experience of our website
- Analyse usage trends to better understand customer needs
- Send promotional offers, product updates and newsletters — only with your explicit consent
You may opt out of marketing communications at any time by contacting us or using the unsubscribe link included in our emails. Opting out will not affect your ability to use the website or place orders.
Data Security
Root Foods takes the security of your personal information seriously. We implement reasonable technical and organisational safeguards to protect your data from unauthorised access, loss, misuse or disclosure, including:
While we take all reasonable precautions, no method of data transmission over the internet is 100% secure. We cannot guarantee absolute security of data transmitted to or from our website. By using rootfoods.com.bd, you acknowledge and accept this inherent limitation.
Data Retention
Root Foods retains your personal information only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Specifically:
Order & Transaction Records
Retained for the minimum period required under Bangladeshi commercial and tax regulations.
Account Information
Retained for as long as your account remains active.
Marketing Preferences
Preferences and communication history are retained until you withdraw consent.
On Your Request
We will delete or anonymise your personal data, subject to legal obligations that require us to keep certain records.
Cookies & Tracking Technologies
6.1What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you interact with the site, and improve the overall experience.
6.2How We Use Cookies
rootfoods.com.bd may use the following types of cookies:
Essential Cookies
Required for core website functionality, such as maintaining your shopping cart and session login.
Always OnPerformance Cookies
Collect anonymised data on how visitors use our website (e.g. pages visited, time on site) to help us improve performance.
Preference Cookies
Remember your settings and preferences (e.g. language, location) to personalise your experience.
Marketing Cookies
Used to deliver relevant promotional content.
Only With Consent6.3Managing Cookies
You may control and disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the website and your ability to place orders or access certain features. Refer to your browser's help section for instructions on managing cookies.
Your Rights
As a customer or user of rootfoods.com.bd, you have the following rights with respect to your personal data:
- Right to Access — request a copy of the personal information we hold about you.
- Right to Rectification — request that we correct any inaccurate or incomplete personal data.
- Right to Erasure — request deletion of your personal data, subject to legal retention obligations.
- Right to Withdraw Consent — where processing is based on your consent (e.g. marketing communications), withdraw it at any time.
- Right to Object — object to the use of your data for direct marketing or profiling purposes.
To exercise any of these rights, contact us at contact@rootfoods.com.bd or through our website contact page. We will respond to all verified requests within a reasonable timeframe.
Children's Privacy
rootfoods.com.bd is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information without parental consent, please contact us immediately and we will take appropriate steps to remove such information from our records.
Third-Party Links
Our website may contain links to third-party websites, social media platforms or partner pages. Root Foods is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any external sites you visit.
Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of the People's Republic of Bangladesh. Any disputes arising in connection with this policy shall be subject to the exclusive jurisdiction of the competent courts of Bangladesh.
Changes to This Privacy Policy
Root Foods reserves the right to update or revise this Privacy Policy at any time to reflect changes in our practices, legal requirements or business operations. The revised policy will be published on this page with the updated effective date.
We encourage you to review this Privacy Policy periodically. Your continued use of rootfoods.com.bd following any changes constitutes your acceptance of the updated policy. Where changes are significant, we will make reasonable efforts to notify you directly.
Questions About Your Data?
If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data, we are committed to addressing them promptly and transparently.